Dom's Blog

TRUEprice? Okay, some very very sincere guy is looking at the camera and talking to you on your TV. He claims that he used a service that told you the…

I have to say I am always amused by those dealers that say that you are "treated like family" or have "family pricing". WHAT exactly does that…

So I am looking at a TV ad the other night by a local dealer. It went something like “ONLY $39 PER MONTH FOR THIS BRAND NEW CAR!”. Of…

Okay, just when you thought it could not get any more stupid, (stupider is not a word is it?), I got the flyer you see below in the mail today. I…

Some of you were there when we were awarded an "ETHIE" award. As part of their ceremony they hire a production company and have the…

Dom's 2016 Predictions from Envision Productions -Paul Tracy on Vimeo. Last month, I got a lot of positive feedback on my "top 10" prediction blog for…

New Year’s prompts a lot of people to make predictions about the upcoming year, so I figured, what the heck, I  would give it a shot.…

This time of year, you see dealers claiming to be “giving away” stuff. If you buy a car you get a “free” (note the quotes…

  Blasphemy! J’accuse! HANG the S.O.B!   No, I am not talking about someone in political office, I am talking about ME!   As…

Really, a free shotgun? I started in the car business on June 1, 1977 as a “trainee” (mail room guy and car washer) for Chrysler…

It's going to be the holiday season soon and you are going to see a lot of dealers taking credit for how much money they donate to charities. Some…

Does size matter? It is an age old question and very germane to what I am seeing these days in a lot of car dealer advertising. There seems to be a…

$39 per month, $0 Down ! .......It's NOT happening ! What I am referring to is all those car dealer ads that seem to be popping up like some…

“Build a better mousetrap and the world will beat a path to your door.” is a phrase quoted over the years. It’s pretty much true but…

English does not work the same way in some dealer ads, find out why.

Ok you know by now I don't do "tent sales".I have never understood this concept and can’t figure out how it could possibly save you money. Every…

Occasionally I am asked to talk about the car business to a group like the Rotary or Lions.  I recently gave my usual public presentation…

I am so tickled by this time of the year in the car business. It's such a hoot! With the start of summer you see a whole bunch of dealers having…

  Jerry Elhman owns Schoen Place Auto, an independent car repair shop in East Rochester, you can see his web site at:…

Okay, a bunch of very talented college athletes are in a basketball tournament in the midwest. Do you know what that means? I can sell my cars for…