Dom's Blog
This year, as way of saying 'thanks" to those that keep us safe, I am sponsoring yet another "First Responder's Appreciation Day". Some time…
TRUEprice? Okay, some very very sincere guy is looking at the camera and talking to you on your TV. He claims that he used a service that told you the…
I have to say I am always amused by those dealers that say that you are "treated like family" or have "family pricing". WHAT exactly does that…
So I am looking at a TV ad the other night by a local dealer. It went something like “ONLY $39 PER MONTH FOR THIS BRAND NEW CAR!”. Of…
Okay, just when you thought it could not get any more stupid, (stupider is not a word is it?), I got the flyer you see below in the mail today. I…
Some of you were there when we were awarded an "ETHIE" award. As part of their ceremony they hire a production company and have the…
Dom's 2016 Predictions from Envision Productions -Paul Tracy on Vimeo. Last month, I got a lot of positive feedback on my "top 10" prediction blog for…
New Year’s prompts a lot of people to make predictions about the upcoming year, so I figured, what the heck, I would give it a shot.…
This time of year, you see dealers claiming to be “giving away” stuff. If you buy a car you get a “free” (note the quotes…
Blasphemy! J’accuse! HANG the S.O.B! No, I am not talking about someone in political office, I am talking about ME! As…
Really, a free shotgun? I started in the car business on June 1, 1977 as a “trainee” (mail room guy and car washer) for Chrysler…
It's going to be the holiday season soon and you are going to see a lot of dealers taking credit for how much money they donate to charities. Some…
Does size matter? It is an age old question and very germane to what I am seeing these days in a lot of car dealer advertising. There seems to be a…
$39 per month, $0 Down ! .......It's NOT happening ! What I am referring to is all those car dealer ads that seem to be popping up like some…
“Build a better mousetrap and the world will beat a path to your door.” is a phrase quoted over the years. It’s pretty much true but…
English does not work the same way in some dealer ads, find out why.
Ok you know by now I don't do "tent sales".I have never understood this concept and can’t figure out how it could possibly save you money. Every…
Occasionally I am asked to talk about the car business to a group like the Rotary or Lions. I recently gave my usual public presentation…
I am so tickled by this time of the year in the car business. It's such a hoot! With the start of summer you see a whole bunch of dealers having…
Jerry Elhman owns Schoen Place Auto, an independent car repair shop in East Rochester, you can see his web site at:…