There are lots of dealers who advertise "we put the best price in the window, our LOWEST price" and you may think its a great way to sell cars.
Well, here is the text of a radio ad I just recorded to expose where this may not be as good as it seems:
THIS IS DOM GENOVA OWNER OF GENESEE VALLEY CHRYSLER DODGE JEEP IN AVON YOUR NO NONSENSE CAR DEALER
SOME DEALERS OFFER “ONE PRICE SELLING SAYING …..EVERYONE PAYS THE SAME PRICE …..WE PUT OUR LOWEST PRICE IN THE WINDOW” “
LET ME TELL YA, ONE PRICE SELLING MAY BE GOOD FOR CORN FLAKES BUT NOT FOR CARS! THINK ABOUT IT, WHEN YOU BUY A BOX OF CORN FLAKES YOU DON’T FINANCE IT AND YOU CERTAINLY DON’T HAVE A BOX OF USED CORN FLAKES TO TRADE IN
MY POINT? AT GENESEE VALLEY CHRYSLER DODGE JEEP IN AVON YOU GET A GREAT DEAL FROM A NON COMMISSIONED SALESPERSON AND ALL THE NUMBERS WORK FOR YOU, NOT JUST ONE. WE DON’T HIT YOU WITH A LOWBALL PRICE ON THE WINDOW ONLY TO GOUGE YOU ON YOUR FINANCING OR TRY TO STEAL YOUR TRADE IN.
SO WHEN YOU ARE LOOKING FOR THAT NEW CAR TRUCK MINIVAN OR JEEP SEE US AT GENESEE VALLEY CHRYSLER DODGE JEEP IN AVON, AND AVOID THE ONE PRICE TRAP.
You see, the price is only one part of the equation for the vast majority of customers. Most of you have a trade-in and finance. That "one price" on the window may also include rebates you will not qualify for.
Know and be aware!