I guess I upset one of our surrounding dealers with a radio ad that I did. He took it personally although it was not really intended for one dealer at all. The manager was yelling at one of my employees on the phone saying I was targeting them and he was as mad as a wet hen.
I guess YOU can be the judge because here is the text of the ad:
(by the way I write these myself hence the lack of true professional tone)
DOM GVCDJ JULY 60 SUMMER CLEARANCE EVENT REBATES _____________________________________________________________________________
THIS IS DOM GENOVA, OWNER OF GENESEE VALLEY CHRYSLER DODGE JEEP IN AVON, YOUR NO NONSENSE CAR DEALER WITH SOME CAR BUYING TIPS
SOME DEALERS LIST EVERY VEHICLE AT LOOOOOW PRICES BUT WHEN YOU GET THERE…. YOU GOTTA BE IN A SPECIAL GROUP, TAKE WAY LESS THAN YOUR TRADE IS WORTH, BUY A WORTHLESS RUSTPROOFING PACKAGE OR ACCEPT BLOATED FINANCING …..IF YOU DON’T THE PRICE IS NO GOOD.
SOME DEALERS MAKE UP THINGS LIKE FRIENDS AND FAMILY PRICING. REALLY? DO YOU REALLY THINK YOU’RE GOING TO GET THE SAME PRICE AS THE DEALER’S SISTER IN LAW ?
SOME HAVE ONE PRICE SELLING. ONLY PROBLEM ITS ONE LOUSY PRICE.
SOME DEALERS DO THE THOSE THINGS BUT NOT AT GENESEE VALLEY
I BELIEVE IN NO FRILLS, PLAIN TALK, DO WHAT YOU SAY NO NONSENSE MONEY SAVING DEALS FROM NON-COMMISSIONED SALESPEOPLE. IF YOU DO TOO HOP ON ROUTE 390 TO EXIT 10 …..GENESEE VALLEY CHRYSLER DODGE JEEP IN AVON
GET THE CHRYSLER SUMMER CLEARANCE EVENT REBATES YOU DESERVE ON THE NEW CAR TRUCK MINIIVAN OR JEEP YOU WANT.
RIGHT OFF EXIT TEN OF I-390.
Oh well........I hope that other dealer does not read blogs!