Dom's Blog

It's a trap!

Aug 15, 2018 by Dom Genova

Here is a screenshot of a local Internet ad from a dealer not far from us. You would assume that you could buy this truck for about 29 grand after all…

Is this a new "low" in dealer ads?

May 19, 2018 by Dom Genova

I think I might have found a new “low” in dealer advertising, or at least something to match what I think the old “low” was!…

Fake news? How about fake rankings?

Mar 10, 2018 by Dom Genova

There are "gold stars" for sale! This week I dropped my association with a company that ranks businesses. I will not tell you what organization…

Repo Sale? Really?

Feb 8, 2018 by Dom Genova

So, this morning I am looking at TV and become inspired by another dealer’s ad. They are having a REPO sale. For those very few of you who…

For people with no pockets?

Jan 12, 2018 by Dom Genova

So now we are hearing ads on TV for payments with “NO MONEY OUT OF YOUR POCKET”. You have to admit its as confusing as hell. One…

Balloons, Leases and Hammers !

Oct 28, 2017 by Dom Genova

  A hammer can be a great tool but also an awful weapon! Like leases and balloons. Lets talk about Lease and Balloon financing. Many…

A Zillion Dollars for your trade-in ! GUARANTEED !

Sep 30, 2017 by Dom Genova

I think the question I get asked most often is: “How can that other dealer say he will give you $4,000 for your trade no matter what?”…

The danger in "the book".

Aug 1, 2017 by Dom Genova

Every once in a while, I come across a customer who has obviously read one of “those books” on how to negotiate a deal. You may have come…

Less than "perfect credit"? Here is a plan.....

May 16, 2017 by Dom Genova

Do you have "OK", but not "perfect" credit? FCA (Chrysler) has an incentive to help those people that have credit that is a "little less than perfect"…

One price for all ................isn't always.

May 13, 2017 by Dom Genova

The "ONE PRICE" catch   I think one of the biggest pitfalls that some buyers experience when car shopping is getting lured by…