Dom's Blog

It's a trap!

Aug 15, 2018 by Dom Genova

Here is a screenshot of a local Internet ad from a dealer not far from us. You would assume that you could buy this truck for about 29 grand after all…

Is this a new "low" in dealer ads?

May 19, 2018 by Dom Genova

I think I might have found a new “low” in dealer advertising, or at least something to match what I think the old “low” was!…

Fake news? How about fake rankings?

Mar 10, 2018 by Dom Genova

There are "gold stars" for sale! This week I dropped my association with a company that ranks businesses. I will not tell you what organization…

Repo Sale? Really?

Feb 8, 2018 by Dom Genova

So, this morning I am looking at TV and become inspired by another dealer’s ad. They are having a REPO sale. For those very few of you who…

For people with no pockets?

Jan 12, 2018 by Dom Genova

So now we are hearing ads on TV for payments with “NO MONEY OUT OF YOUR POCKET”. You have to admit its as confusing as hell. One…

Balloons, Leases and Hammers !

Oct 28, 2017 by Dom Genova

  A hammer can be a great tool but also an awful weapon! Like leases and balloons. Lets talk about Lease and Balloon financing. Many…

A Zillion Dollars for your trade-in ! GUARANTEED !

Sep 30, 2017 by Dom Genova

I think the question I get asked most often is: “How can that other dealer say he will give you $4,000 for your trade no matter what?”…

The danger in "the book".

Aug 1, 2017 by Dom Genova

Every once in a while, I come across a customer who has obviously read one of “those books” on how to negotiate a deal. You may have come…

Less than "perfect credit"? Here is a plan.....

May 16, 2017 by Dom Genova

Do you have "OK", but not "perfect" credit? FCA (Chrysler) has an incentive to help those people that have credit that is a "little less than perfect"…

One price for all ................isn't always.

May 13, 2017 by Dom Genova

The "ONE PRICE" catch   I think one of the biggest pitfalls that some buyers experience when car shopping is getting lured by…

The lease I can do.

Mar 3, 2017

We had GREAT success last month with our lease  ! What seemed to hit a chord was our advertisement of our "no-nonsense" lease. We advertised…

Leasing the "no-nonsense" way !

Feb 17, 2017

I often get asked questions about leasing. The problem with leasing is that it is fraught with confusion.  It’s a tool that needs to be…

My $3,000 for your bottle offer.

Jan 14, 2017

I have to tell you, I am amazed that so many people do not get the "catch" behind the "we give you a minimum of $3,000 for your trade-in" offers some…

The true truth about those TV car ads promise you you a "true price"

Nov 29, 2016

“Build a better mousetrap and the world will beat a path to your door.” is a phrase quoted over the years. It’s pretty much true but…

Buy a truck (or car) then deduct!

Nov 9, 2016

  I have three questions for you:   1) Do you own a business?   2) Are you going to make money this year?   3) Are you going to…

The mattress salesman................

Oct 6, 2016

A couple of weeks ago I decided to go to Philadelphia to help my daughter move into her new unfurnished apartment. She is an attorney. (Read the…

My McDonalds Story

Jul 27, 2016

My McDonalds story, try this yourself, I was travelling one day with my wife, Nita, on the way to a dealer meeting and stopped at a McDonalds to get a…

Our Second Annual First Responder's Day

Jul 7, 2016

This year, as way of saying 'thanks" to those that keep us safe, I am sponsoring yet another "First Responder's Appreciation Day".  Some time…

TRUE pricing

Jun 22, 2016

TRUEprice? Okay, some very very sincere guy is looking at the camera and talking to you on your TV. He claims that he used a service that told you the…

Better than Family Pricing !

May 13, 2016

I have to say I am always amused by those dealers that say that you are "treated like family" or have "family pricing". WHAT exactly does that…