There are lots of dealers who advertise "we put the best price in the window, our LOWEST price"
I have just started a series of ads with the titlr "KNOW", here is one example.
It's no secret that most car dealers make a lot of money on used cars. The reason for this is
Remember the ≠ symbol you learned in High School, “does not equal”? Some dealers are betting you did
I just had a customer in the dealership saying that the dealer down the road was giving him $4,000
Unfortunately, with every disaster comes some dishonest people who will try to take advantage
Today's lesson for the day is business reputation, dealership reviews and how do you judge?
Okay there is financing people with bad credit and then there is financing for people and the
There are balloons and then there are balloons. Of course there are the balloons you played with
We are on the way to being the Dodge Dart capital of the world! Last month we were the largest
I can't believe it. NOW we have a dealer advertising the price of the car without the destination ch
This is an "Addended Window Sticker" from a competitor. He adds $999 to the price of his vehicles
I actually took the time to interpret another dealer's disclaimer in his ad the other day. This was
I guess I upset one of our surrounding dealers with a radio ad that I did. He took it personally
I have to laugh. The next new thing I am seeing is "Friends, Family or Employee" pricing. Now to be
I am going to get off the track of new cars for this week's blog submission and talk about buying
Okay, you wouldn't believe that I am going to give you "ONE MILLION DOLLARS" for your trade-in no
Here is today's lesson boys and girls and the story kind of goes like this:
Let's talk about a subtle "LOWBALL" technique that may not be a lowball technique at all depending
A lowball can also be "up close and personal" and not just in a dealer ad! Let me tell you a story..