Dom's Blog

One Price Selling, the REAL story.

Mar 11, 2013

There are lots of dealers who advertise "we put the best price in the window, our LOWEST price"

KNOW

Mar 2, 2013

I have just started a series of ads with the titlr "KNOW", here is one example.

USED CARS! (when NOT to buy one) Forget About Used (sometimes)

Jan 26, 2013

It's no secret that most car dealers make a lot of money on used cars. The reason for this is

All credit applications ACCEPTED ! (really?)

Jan 2, 2013

Remember the ≠ symbol you learned in High School, “does not equal”? Some dealers are betting you did

$4,000 for your trade-in ! (huh?)

Nov 17, 2012

I just had a customer in the dealership saying that the dealer down the road was giving him $4,000

Flood damaged cars !

Nov 1, 2012

Unfortunately, with every disaster comes some dishonest people who will try to take advantage

Dealership Reviews

Oct 23, 2012

Today's lesson for the day is business reputation, dealership reviews and how do you judge?

Bad Credit Financing and BAD Credit Financing.

Sep 29, 2012

Okay there is financing people with bad credit and then there is financing for people and the

“Balloons”

Sep 22, 2012

There are balloons and then there are balloons. Of course there are the balloons you played with

Darts, Darts, Darts and more Darts!

Sep 18, 2012

We are on the way to being the Dodge Dart capital of the world! Last month we were the largest

The new thing.

Sep 1, 2012

I can't believe it. NOW we have a dealer advertising the price of the car without the destination ch

Here you go ! THIS is what I am talking about.

Aug 16, 2012

This is an "Addended Window Sticker" from a competitor. He adds $999 to the price of his vehicles

Ads or traps?

Aug 11, 2012

I actually took the time to interpret another dealer's disclaimer in his ad the other day. This was

It had to happen................

Aug 8, 2012

I guess I upset one of our surrounding dealers with a radio ad that I did. He took it personally

Are you REALLY family?

Jul 28, 2012

I have to laugh. The next new thing I am seeing is "Friends, Family or Employee" pricing. Now to be

Lemon Cars and Lemon Dealers

Jul 14, 2012

I am going to get off the track of new cars for this week's blog submission and talk about buying

“ONE MILLION DOLLARS for your trade-in, no matter what condition!”

Jul 11, 2012

Okay, you wouldn't believe that I am going to give you "ONE MILLION DOLLARS" for your trade-in no

“Fluffety-Stuff”

Jun 29, 2012

Here is today's lesson boys and girls and the story kind of goes like this:

“If I could wouldya.”

Jun 23, 2012

Let's talk about a subtle "LOWBALL" technique that may not be a lowball technique at all depending

Up close and personal “LOWBALL”

Jun 16, 2012

A lowball can also be "up close and personal" and not just in a dealer ad! Let me tell you a story..