Dom's Blog

Less than "perfect credit"? Here is a plan.....

May 16, 2017 by Dom Genova

Do you have "OK", but not "perfect" credit? FCA (Chrysler) has an incentive to help those people that have credit that is a "little less than perfect"…

One price for all ................isn't always.

May 13, 2017 by Dom Genova

The "ONE PRICE" catch   I think one of the biggest pitfalls that some buyers experience when car shopping is getting lured by…

The lease I can do.

Mar 3, 2017

We had GREAT success last month with our lease  ! What seemed to hit a chord was our advertisement of our "no-nonsense" lease. We advertised…

Leasing the "no-nonsense" way !

Feb 17, 2017

I often get asked questions about leasing. The problem with leasing is that it is fraught with confusion.  It’s a tool that needs to be…

My $3,000 for your bottle offer.

Jan 14, 2017

I have to tell you, I am amazed that so many people do not get the "catch" behind the "we give you a minimum of $3,000 for your trade-in" offers some…

The true truth about those TV car ads promise you you a "true price"

Nov 29, 2016

“Build a better mousetrap and the world will beat a path to your door.” is a phrase quoted over the years. It’s pretty much true but…

Buy a truck (or car) then deduct!

Nov 9, 2016

  I have three questions for you:   1) Do you own a business?   2) Are you going to make money this year?   3) Are you going to…

The mattress salesman................

Oct 6, 2016

A couple of weeks ago I decided to go to Philadelphia to help my daughter move into her new unfurnished apartment. She is an attorney. (Read the…

My McDonalds Story

Jul 27, 2016

My McDonalds story, try this yourself, I was travelling one day with my wife, Nita, on the way to a dealer meeting and stopped at a McDonalds to get a…

Our Second Annual First Responder's Day

Jul 7, 2016

This year, as way of saying 'thanks" to those that keep us safe, I am sponsoring yet another "First Responder's Appreciation Day".  Some time…

TRUE pricing

Jun 22, 2016

TRUEprice? Okay, some very very sincere guy is looking at the camera and talking to you on your TV. He claims that he used a service that told you the…

Better than Family Pricing !

May 13, 2016

I have to say I am always amused by those dealers that say that you are "treated like family" or have "family pricing". WHAT exactly does that…

FREE CAR !

May 4, 2016

So I am looking at a TV ad the other night by a local dealer. It went something like “ONLY $39 PER MONTH FOR THIS BRAND NEW CAR!”. Of…

You will not believe this one !

Apr 20, 2016

Okay, just when you thought it could not get any more stupid, (stupider is not a word is it?), I got the flyer you see below in the mail today. I…

A flashback..........................

Mar 17, 2016

Some of you were there when we were awarded an "ETHIE" award. As part of their ceremony they hire a production company and have the…

My predictions, now on video!

Feb 4, 2016

Dom's 2016 Predictions from Envision Productions -Paul Tracy on Vimeo. Last month, I got a lot of positive feedback on my "top 10" prediction blog for…

My EXCLUSIVE 2016 predictions !

Jan 7, 2016

New Year’s prompts a lot of people to make predictions about the upcoming year, so I figured, what the heck, I  would give it a shot.…

My next bright idea !

Dec 12, 2015

This time of year, you see dealers claiming to be “giving away” stuff. If you buy a car you get a “free” (note the quotes…

BLASPHEMY !

Dec 3, 2015

  Blasphemy! J’accuse! HANG the S.O.B!   No, I am not talking about someone in political office, I am talking about ME!   As…

A free shotgun?

Oct 28, 2015

Really, a free shotgun? I started in the car business on June 1, 1977 as a “trainee” (mail room guy and car washer) for Chrysler…